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Email Advertising Doesn't Get Any Cheaper Than This

What is the most powerful marketing tool a web site owner has?I'll give you a hint - it's not banner advertising! It's e-mail -nothing else even comes close.Have you ever really considered just how many people use e-mail? There are millions upon millions of people out there who, ifthey're anything like me, just plain love to get e-mail andcommunicate with others using this wonderful medium. Part of thebeauty of e-mail is that people pay attention to e-mail. People willactually read your advertisements if they're mixed with informationthat's valuable to them. E-mail is the ultimate marketing tool.How to Harness the Power---------------------------"Great," you say, "but how do I use this 'awesome power?'"There are an unbelievable number of innovative and really effectiveways to use e-mail to advertise yourself and your business on theInternet, but for the scope of this article, we're going to focus onone.E-mail Signatures--------------------------E-mail signatures, or "sigs," are one of the easiest and mosteffective ways for an Internet marketer to promote his web site (orother people's sites, for that matter.) For those of you who don'tknow what an e-mail signature is, here's an example of one I useon a daily basis: Sincerely, Micah D. Cranman Sybren Design http://sybren.net ======================================== Would you like to tap the money making potential of the Internet with a powerful website? If so, contact Sybren today for a FREE consultation! http://sybren.net | mdc@sybren.net | 770-971-9868 ========================================(NOTE: Signatures can also be an effective tool when used innewsgroups, discussion groups, or message boards. Use themanywhere possible!)Signatures can be easily set up in any e-mail program that's worthsomething, and usually very easily. Just look in the "help" sectionor browse around the program menus and you should be able tofigure out how to set them up pretty quickly. I personally useMicrosoft Outlook Express, and have found it to be totallysufficient for my needs. (www.microsoft.com) Others swear byQualcomm's Eudora Pro, (www.eudora.com) and still others byother programs. Just pick one that suits your needs.Now, there are three key components to a signature, each with adifferent purposes:1. The closing of the letter - this is the first four lines you see in thesignature above. It's purpose is two-fold: to avoid having to typea closing to save time (which can really add up if you get a lot of e-mail), and to provide information about yourself, and possibly,some contact information.2. The advertisement - this is where you try to generate interestfor whatever you're trying to promote in the recipient of the e-mail. It should in someway catch the reader's eye or stir up someemotion that will impel them to act. (Note: FREE works especiallywell as an attention grabber. Try to offer something free in yoursignature.) This "ad" of sorts should be no more than 5 or 6 lineslong, and should probably be separated in some way from the restof your message, as seen

above.3. The information which shows the reader how to act - you haveto include some form of information about how an interestedreader can access a deal, contact someone, visit a web site, orwhatever else you're trying to get that reader to do. So, offerthem a way (or several ways) to go about "taking action," withcontact info, a web address, a phone number, etc.How to Use "Sigs"-------------------Signatures can be a powerful tool for the budget-conscious website owner, if used effectively. If used poorly, they're simply awaste of time and effort. So, in order to use signatures in a mannerthat will produce positive results, here are a few things that youshould do:a) Use as many different signatures as you can. Don't just sendone signature you've developed over and over again to the samepeople. Think of several different ones you could use for yourbusiness, and alternate. Also, signatures are an excellent tool forpromoting an affiliate program that you're involved in. Again, haveas many as you can, and rotate.b) Test the effectiveness of your signatures. Don't just keepsending the same group of signatures if it hasn't generated goodresults. Try some new ones, testing each particular signature for alittle while to see if it's working better than other sigs you've tried.And once you've improved on your initial results, don't just stopexperimenting. KEEP trying to improve upon your signaturesmore and more and eventually, you'll really be generating somegood results.c) Have a signature for every "type" of message that you send. Ifyou make a signature for every different situation and "type" of e-mail you encounter, you can boost their effectiveness. Forexample, since most of your friends probably don't want to hearabout your business or some affiliate program you're promoting,think of something else that they would like and would benefitthem. Here's an example: you ever hear of those "get paid tosurf" programs? Well, since it would be unprofessional for me totry to get people to sign up for them on this site, I promote theprograms to my friends through the use of e-mail signatures. Icould use something like this: Regards, Micah P.S. Have you heard of those new "get paid to surf the web" programs? Well, I signed up with one called AllAdvantage.com, and they really work! I got a check for like $30 last week in the mail. If you want to sign up for one, just go to: https://www.alladvantage.com/joinsecure.asp?refid=ASU-673See how effective that could be? And that applies for ANY e-mail"situation" you might encounter.Get to Work!-------------------Now that you're aware of all the benefits of using "sigs," you haveno excuse not to start. So, start thinking about a few signaturesthat you could use. Jot them down on a piece of paper, revisethem, edit them, and USE them. Good luck! About the Author
Micah D. Cranman owns and operates Sybren Design,a web design firm specializing in helping small businessesbuild effective and attractive websites. Visit Sybrentoday at http://sybren.net or call 770-971-9868.

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