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The Psychology of Colors in Advertising and Marketing.

The Psychology of Colors in Advertising and Marketing.© Kurt GeerAre you stimulating emotions while marketing with yourbusiness logo, stationary, business cards, brochures, signsand with your website?If you know it or not, colors speak very loud to oursubconscious and have a positive or negative reaction within90 seconds. On the web you have less that 30 seconds to makea good first impression.Are you using the silent language of color to impress,motivate, divert and persuade your prospects to buy fromyou?BLACK suggests authority, power, boldness, seriousness, isdistinguishing and classic. Business wise it's great forcreating drama and is good for a background color (except onwebsites, it is very hard on the eyes). It is ideal for texton a light background. Black also implies submission and isassociated with evil.BLUE suggests security, authority, faithfulness and dignity.For business it suggests sanctuary and fiscalresponsibility. It is the most popular and the second mostpowerful color. Blue can also be cold and depressing. Peopleare more productive in blue rooms.BROWN suggests richness, politeness, helpfulness andeffectiveness. In business it suggests less important items.Solid, reliable brown is the color of earth and is abundantin nature. Light brown implies genuineness while dark brownis similar to wood or leather.GRAY suggests authority, practicality, earnestness andcreativity. Business wise it is traditional andconservative.GREEN suggests health, fertility, freedom, freshness,healing, tranquility and jealousy. Businesses use it tocommunicate status and wealth. It is the easiest color onthe eye and can improve vision. It is a calming, refreshingcolor.ORANGE suggests pleasure, cool, excitement, cheer,endurance, strength and ambition. For busin

ss it is goodfor highlighting information on charts and graphs.PINK suggests femininity, gentleness, well being andinnocence. For business you must be aware of it's femininelinks and implications.PURPLE suggests spirituality, royalty, luxury, wealth,sophistication, authority and mournfulness. In business itis upscale and works with artistic types. It is alsofeminine and romantic. However, because it is rare innature, purple can appear artificial.RED suggests excitement, strength, sex, passion, vitality,aggressiveness and commands attention. Business wise itassociated with debt, is great for boldness and accents. Themost emotionally intense color, red stimulates a fasterheartbeat and breathing.WHITE suggests refined, purity, devotion, contemporary andtruthfulness. For business it can be sterile and refreshing.The best color on the web for a background color. Doctorsand nurses wear white to imply sterility.YELLOW suggests warmth, sunshine, cheer, happiness, jealousydeceit and cowardice. Business wise it appeals to theintellectual types and is a good accent. Yellow enhancesconcentration, hence its use for legal pads. It also speedsmetabolism. It is the most difficult color for the eye totake in, so it can be overpowering if overused.Green, brown, and red are the most popular food colors. Redis often used in restaurant decorating schemes because it isan appetite stimulant.People respond more to non verbal cues than verbal ones.Make sure you use the psychology of colors in all yourmarketing, especially when you can't be face to face.


ABOUT THE AUTHOR

Kurt Geer has been helping folks online since 1999.The Internet if used properly can be aVITAL source of profits, not Instant Riches.Visit for more info.

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