Click here for more Babies & toddler related articles

Collection of Articles from

• USA
• UK
• India
• Germany
• China
• Brazil
• Canada
• France

What Baby Chicks Can Teach You About Handling Your Prospects

The best way to chase your prospects away is to showthem that you really need them! This may appearstrange at first but truth is sometimes stranger thanfiction.I've seen this repeatedly in cases where my websitevisitors would sometimes ask for some clarification onmy offers. I noticed after a while that 99% of thosewho inquired by email or phone never made the purchase.Frankly, this was quite puzzling to me.First I thought that maybe my heavy Caribbean accentdrove them away. But then again what of my emails? Idoubt that you can hear an accent through the writtenword.Then I recalled the saying:"Follow love and it will flee,Flee from love and it will follow thee."You see, sometimes you can appear so desperate to makethe sale that you drive the customer away. Theprospect senses this in your voice and `persuasive'emails and they shy away. It's a strange humanphenomenon that people like to buy but they don't liketo be `sold'. The customer frequently wants to feel asthough he is in control of the buying process.Nobody wants to know that they were pressured intomaking any decision and this includes buying. This iswhere the whole psychology of offering your products indifferent colors and versions comes in - you are givingthe customer a choice.So here is a typical email that I would get from aprospect:Hi Ray,I was just at your website and think that I like yourebook. I've been burnt before by some useless junkthat I've bought on the web. So I have some questionsthat I hope you don't mind answering. (Questions aboutthe product follow ...)You seem to be an honest person but I just want to knowif you'll really refund my money if I didn't like yourebook. If I don't hear from you then I would just goand purchase another product. No hard feelings.Signed,Prospect.Now, originally an email like this would get me intohigh gear in `defending' my product and listing all thevirtues that were already stated on the sales site. AsI mentioned before I often never heard from thesecustomers anymore and so I had wasted my time trying toclose the sale.Sometimes I would just ignore these letters as I hadlabeled these people as just `doubters' or `freebieseekers' who would not have made a purchase anyway.This was until I got a really harsh anonymous emailthat blatantly accused me of just trying to trickpeople out of their money

. Me? I take the time toreturn shopping carts to their storage area in theparking lot - you can't get any more honest than that!Anyway, after recovering from this `e-blow' I repliedto the email suggesting that the sender did NOT makethe purchase. In fact I insisted that he saved hismoney so he'll not be ripped off. I was not fullyprepared for the reaction. He wrote back this timegiving his name and said that he was only `joking'.Needless to say he bought the ebook.Some Copywriters refer to this technique as"Intimidation". If you act as though you do not reallycare about the sale you're more likely to make thesale! This is because you immediately place theprospect on the defensive.So what do baby chickens have to do with all this? Yousee I've learned from handling baby chickens that ifyou squeeze too tightly you can suffocate the littlefeather bundles. Yet at the same time, if you openyour hands fully they will jump out. You have tomaster the art of `not too tight but not too looseeither'.If you parade the fact that you don't need yourprospects you're holding them too loosely. But if youchase them down and keep pounding at them with emailsor phone calls then you can suffocate the purchasinglife out of them. A balance must be struck and onlyexperience will teach you that balance.At first I was too aggressive and they ran away. ThenI simply ignored these prospects as just plain losers.Finally I found the middle ground and it simply said;"I want you but I don't need you."When you think about it, gaining a new customer isn'ttoo different from winning the heart of your one truelove. If you're too aggressive and send very expensivegifts for every occasion your lovebird will likely bescared away. Just skip some phone calls from yourusual schedule and you'll have her wondering (that'sanother word for `thinking') about you.And trust me, it works just as well with your prospectsas it does with your potential life partner. I know .I've been happily married now for 8 years and counting! About the Author
Ray Edwards can provide you with a FREE professionalcritique of your website and so increase yourconversion rate. Your website is your 'salesman inprint' and you'll be shocked to discover how smallchanges can make a big difference in your bottom line.Check it out now:http://yourwebsiteconversion.com?site=ez

	Enter your search terms Submit search form
	Web www.freearticlesandreports.com