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Blog Your Business

Does your business need a blog?A blog is a Web log, an online journal. Blogs started out asonline diaries, in which diarists shared their everyday liveswith the world. From their beginnings as a weird Web fad in 1998,blogs have moved on, and are well on the way to becoming astandard business tool.Why? Because in February 2003 Google.com bought Pyra Labs, thecompany which owns the Blogger weblogging tool. Blogger.com, oneof the main sites providing blog software and hosting, boasted amillion hosted web logs in early 2003. Google.com's interest in blogs indicates that blogs aremainstream. A blog help your business in many ways, depending onwhether you create a private or a public blog. Blogs are souseful that you'll want to create both.=> Your business's private, internal blogThese days, no one works alone. Even if you're a solo businessoperator, you have colleagues --- partners, contractors, andsuppliers with whom you communicate daily. A private blog makesworking with a group easier, because you can streamline yourinteractions, saving time and energy.A private blog can contain notes to yourself, or to colleagues.It's a place to store information and tips that might not warranta special email message. You can post information like meetingnotes, project tasks and summaries, and updated price lists. Youcan also post links to large files --- no need to email, fax, ormail them to and fro.Your blog is more useful than email, because blog postings aredated, and easily searchable. You can post a message you wanteveryone to read, and the message stays on the blog. With email,you read and delete, or read and forget.If you've worked on a project with someone in another state or onthe other side of the world, you've blessed email, because itmakes sharing information so easy. Using a blog to shareinformation is even easier than using email. => Your business's public blogA business blog is a marketing tool. A blog can add value to yourWeb site, or it can take the place of a Web site. Look on it as acombination "What's New" Web site page, and an online journal.Because of a blog's freewheeling nature, it's friendly andrelaxed.If you don't have a site

your blog's a place to put your onlineCV, portfolio and client list. You can, and should, use your blogto express your personality and expertise. If you have a Web site, your blog page builds loyalty, becauseif you provide interesting content, your visitors will return toyour site. And because it's a Web page, your blog will appear onsearch engines, attracting new clients.Google has been treating blogs differently from other Web pagesfor a couple of years. Whereas it takes a standard Web page/ sitea month to be indexed by Google, blogs are indexed daily. Thismeans that your blog is mega-cheap advertising. You can postsomething on your blog and have it indexed by Google within aday. Will creating a blog help your business? As I suggested in thearticle: "Get Googled And Build Credibility", because Google.comis so popular and indexes so comprehensively, if you focus someof your marketing and promotion time on getting your name out onthe Web, you're building your credibility, both online andoffline.(You can read the complete article in the newsletter archives at:http://www.digital-e.biz/newsletter.html--click the Archive button on the Newsletter page.)So go ahead, blog your business!=> Blog resources Blogger -create your own free blog(s) www.blogger.com Bloggerprovides a template for your blog, and makes adding to your blogas easy as writing an email message. The "Post" and "Publish"buttons on the interface update your blog.Weblog.com --- recently updated blogs: http://www.weblogs.com/w.bloggar --- http://wbloggar.com/A clever and useful littlefreebie to write and format your blog posts offline, thenautomatically post them when you go online. Angela Booth's Digital-e Blog: http://www.digital-e.biz/blogger.html***Resource box: if using, please include*** Veteran multi-published author and copywriter Angela Booth craftswords for your business --- words to sell, educate or persuade.E-books and e-courses on Web site. FREE ezines for writers andsmall biz: http://www.digital-e.biz/ About the Author
Writer, journalist and author Angela Booth has been writing for print and online venues for over 25 years. She also writes copy for businesses.

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