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Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is somethingthat I have done for years without realizing it.Yet once I really started thinking about it, Irealized that it is something too many peoplespend no time or money doing.The large companies spend millions doing nothingbut getting their name in front of customers.I have not had a television in years but thenormal routine of people has probably not changed.A commercial comes and people are off doing thedishes, off to the bathroom or finish filling out your list of things to do for tomorrow.Even though the mind set of people is to otherthings while the commercials are on, advertisers still spend huge money to get their name mentionedin a 30 second spot. Why? Even though a lot of people are doing other things, they still hearDrink Pepsi or Coke is the one.Sure these people want you to watch the commercial and by running it over and over, they hope to accomplish this. But the real branding here isfor you to hear or see their name. The more yousee it, the more likely you are to remember itwhen you are making a decision on what to spendyour money on.When banner ads stopped producing the kind ofresponse they once were, prices for them starteddropping. If you need to pay bills this week, itis not the method of advertising that you wouldwant to choose but for branding it is great.A few hundred thousand banner impressions cando wonders for your name recognition. And today,with a little shopping around, you can get themvery cheap.I keep a constant watch on Ebay for bannerimpressions. Watch a few

auctions and get a feel for what kind of prices they are going for. Then start watching for some good deals.There are a lot of places that will put yourbanner on their site with unlimited impressionsfor a month, two months or even more. There have been a few companies lately offeringunlimited banners for the life of their site.Banners may not be the road to getting rich ifyou are trying to sell them but they sure can be a nice way to get a little name recognition for the advertiser.A little word of caution here. Check out the person who is auctioning off the product. Ebay allows feedback on every transaction and you can get a pretty good picture of what kind of person you are dealing with. Make sure you check before bidding.Here is a link to the section that has bannerauctions.http://listings.ebay.com/aw/plistings/list/category11763/index.htmlSo many people think they have to get a returnon their advertising investment today. You willfind those who are very successful are alwayslooking towards tomorrow.Start thinking about the long term when spendingmoney on advertising. A little money on branding yourself each month will go a long ways towardsassuring your business success in the future. Think beyond today and start branding your future. About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs and free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.netGet "The Road To Advertising Success" free by sending an email to: mailto:advertisingsuccess@rapidreply.net

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